CAT ROEHRICHT
CREATIVE DIRECTOR

How do you grab people's attention amid the noise of Climate Week? By reimagining their all-time favourite films as climate solutions. And running them all over Manhattan so they're unmissable.

Films have the power to show us new visions of the future - to normalise planet positive behaviours and inspire us to invent the solutions of tomorrow. If we can imagine it, we can build it.

This campaign went from concept the streets of New York in under two weeks, as part of #SolutionsHouseNYC hosted by Futerra, the Exponential Roadmap Initiative and Google, with support from Sustainable Entertainment Alliance.