CAT ROEHRICHT
CREATIVE DIRECTOR

Governments globally pay fossil fuel companies huge subsidies to keep operating — money that comes from the taxes WE pay. We needed to show people just how much that figure was, and prove there's an alternative that's better for their pocket and for the planet.

Introducing the Positive Power Plan — informed and supported by major climate policy players including the Lethal Humidity Global Council, the Green Hydrogen Organisation, Futerra and the Global Renewables Alliance. It lays out how together, we can achieve a clean energy transition.

To get people interested and motivated to act, we built a calculator that shows just how much of the tax you pay in your lifetime will go towards fossil fuel subsidies. The figures are shocking. It then calculates what clean energy alternatives your taxes could fund instead. 

Next, we followed up with a powerful social campaign featuring some of the world's favourite influencers, sharing why they were asking for the Positive Power Plan and a link to the calculator.