CAT ROEHRICHT
CREATIVE DIRECTOR

Specialist skincare brand, DDF wanted a campaign that balanced their dermatology credentials with the beauty of flawless skin.

We opted for an approach that cleverly used shadows to sculpt and highlight the skin, while integrating products within each beauty visual, inextricably linking the two.

We also developed a new endline for the brand - 'Rewrite your skin's future look' - to capture DDF's forward-facing attitude.