CAT ROEHRICHT
CREATIVE DIRECTOR

Director: Anthony Mandler

This campaign sends up a clear rallying cry.
From TV to print to digital, the message is clear - 'Save Your Skin From Drying Foundation.'

By setting the model's fresh skin against harsh landscapes and textured props, we were able to visualise the product benefit beautifully.

Strong, confident, empowered, she embodies the Max Factor woman.