'Little White Lies' social campaign

Director: Caroline Sascha-Gogez

We embraced the little white lies women tell themselves to create a film that captured everyday moments where honesty isn't always guaranteed...

Smart, sassy and fun, the content film is a real step forward for L'Oreal, engaging with their British audience in a whole new way. 

Supported with shareable #littlewhitelies social posts and a suite of seasonal radio ads, this campaign really takes the biscuit. Or should that be fruit tart?

'Shopping' - L'Oreal Little White Lies
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Radio ad: 'Shopping'