'Little White Lies' social campaign
Director: Caroline Sascha-Gogez
We embraced the little white lies women tell themselves to create a film that captured everyday moments where honesty isn't always guaranteed...
Smart, sassy and fun, the content film is a real step forward for L'Oreal, engaging with their British audience in a whole new way.
Supported with shareable #littlewhitelies social posts and a suite of seasonal radio ads, this campaign really takes the biscuit. Or should that be fruit tart?