"WHEN I GROW UP, I WANT TO WRITE STORIES"...
...said the little girl, absent-mindedly twirling the tail of her My Little Pony.
Fast-forward a few decades and that pony is long gone (the victim of a mid-90s car boot sale), but the desire to write stories still drives me.
I'm a talented London-based copywriter with 15 years' industry experience.
After graduating with Honours in English and Music from Leeds University,
I worked in production before landing my first writing job. Having suspected that I'd make a much better creative than a suit, I was glad to prove it.
And prove it I did, writing such good direct mail copy it got me noticed by Yorkshire's top ad agency, who promptly hired me to work on their shiny new luxury make-up brand, Illamasqua.
Not bad for a shiny new copywriter.
Having devised ideas for everything from smoky eyeshadow to sausage rolls,
I moved to London to join Leo Burnett's luxury division, atelier. The pain of losing that My Little Pony slowly began to dwindle.
Four years at Leo's was followed by a stint at McCann and another at Grey. Then three years at MullenLowe, working on a vast array of brands (none of
them pony shaped, although I did do a shoot with a horse once).
After taking a break to travel the world in 2019, I knew something had to change. I needed a role that was more purpose driven. I needed to use my creative powers for good. So I joined Flag - an agency specialising in sustainability. I'm yet to determine how My Little Ponies hold the key to saving the world, but watch this space.
Brands worked on include: Post Office, L'Oreal, British Heart Foundation, Aussie, Max Factor, Dorchester Collection, TRESemmé, Knorr.