CAT ROEHRICHT
CREATIVE DIRECTOR

Director: Michael Bernard

A playful product deserves a playful campaign.
So we opted for trapeze artists, 20m multicoloured LED screens, swooshes of paint and a catchy campaign line.

We also created a Flipstick photobooth that toured the country with leading make-up artists. Make-up lovers posed for photos wearing the product that was then posted to the Max Factor Facebook page.