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Department for Education Teachers pitch

'Do you have what it takes?' 

It takes a lot to be a teacher. Knowledge, commitment, but most of all courage. So we created a campaign that was as brave as the people of all ages and backgrounds we were trying to recruit. 

Featuring real students, real schools and real challenges, it was a courageous approach that tackled recruitment in an honest yet hopeful way. 
 
A young black boy looks doubtful. The copy reads 'Teach me that I can do it'
Two teenage white girls, one is looking challengingly at the camera. The copy read 'Teach us our opinions matter'
A young white boy leans on a gate and looks mischievously at the camera. Copy reads 'Teach me I can make more than trouble"
A young asian girl looks questioningly at the camera. The copy reads "Teach me I can be the boss"
A young African man looks dispassionately at the camera. The copy reads "Teach me to believe in myself"
A class of bored-looking students. Copy reads "Not sure how to engage us? Training will teach you. So you can teach us more"
A determined looking young black woman. The copy reads "You have what it takes to convince a jury but do I? Help me find out
A white young woman looks nervously at you. Copy reads "You've made your mark in the boardroom. Could you help me do the same
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