Degree social campaign
'Black and White'
When Degree (aka Sure in the UK) wanted to develop an identity for their new deodorant online, we advised an approach that was much more fashion- focussed than anything they'd done before.
We created targeted social videos that used stylish flat-lays to introduce the product, a Facebook 'clothing selector' to help tackle daily wardrobe dilemmas, elegant interscroller ads and YouTube bumpers that put the product on every fashionista's radar.
6 sec YouTube bumper
Men's Facebook post
Facebook Outfit Selector
Targeted Men's interscroller ad
Women's Facebook post