CAT ROEHRICHT
CREATIVE DIRECTOR I Climate Solutions I Social impact

The RSPB needed a new way to show people what they stood for and why. So we delivered an idea that flew in the face of negativity and gave the UK public what they needed most – hope. 'Together We Fly' reframes nature from something humanity must save, to something that can save humanity. It harnesses the power of collective action by inviting everyone to act for nature in whatever way works for them and showing what it feels like to be part of something amazing alongside others who care.

The campaign ran across TV, OOH and transvision screens, paid social and radio.

Read more about what inspired me to write the campaign here.