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NYC Climate Week 2024
Spoof film posters 

A reworked version of the 'Forest Gump' movie poster that reads 'Forest Grows'
How do you grab people's attention amid the noise of Climate Week? By reimagining their all-time favourite films as climate solutions. And running them all over Manhattan so they're unmissable.

Films have the power to show us new visions of the future - to normalise planet positive behaviours and inspire us to invent the solutions of tomorrow. If we can imagine it, we can build it.

This campaign went from concept to the streets of New York in under two weeks, as part of #SolutionsHouseNYC hosted by Futerra, the Exponential Roadmap Initiative and Google, with support from Sustainable Entertainment Alliance. 
 
A reworked version of 'The Fast & The Furious' movie poster that reads 'The Fast & the Future Electrified'
A reworked version of the 'Kill Bill' movie poster that reads 'Kill Dirty Energy Bills With Renewables'
A reworked version of '2001 A Space Odyssey' movie poster that reads '2050 A Climate Odyssey'
A reworked version of 'Jurassic Park: The Lost World' movie poster that reads 'A New World. Our planet can survive'
A reworked version of the 'Sleepless in Seattle' movie poster that reads 'Meatless in Seattle''
A reworked version of the 'Mean Girls' movie poster that reads 'Green Girls''
A social post featuring the 'Green Girls' reworked movie poster and caption copy in the style of the film's dialogue
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