Max Factor
'Make Your Glamour Statement'

To empower women through make-up, we encouraged them to 'make their glamour statement every day'.

We developed a unique 'I am' glamour statement for each product - a word that encapsulated the product benefit and the emotional benefit you feel when using it.


Modern photography with a fashion edge, slick editorial style design and punchy copy - this was a bold new look for the brand.