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Max Factor

'Make Your Glamour Statement'

Max Factor nail varnish ad featuring beautifully manicured nails and a stiletto-clad foot balancing on nail varnish bottles
Max Factor lip pen ad featuring a flame-haired model wearing the matching lip shade

To empower women through make-up, we encouraged them to 'make their glamour statement every day'.

We developed a unique 'I am' glamour statement for each product - a word that encapsulated the product benefit and the emotional benefit you feel when using it. 
Modern photography with a fashion edge, slick editorial style design and punchy copy - this was a bold new look for the brand.



 

Max Factor mascara ad featuring olympian Keri-Anne Payne
Max Factor mascara ad featuring olympian Carolina Kluft
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